When some of the chocolate’s production moves from Switzerland to Slovakia, Toblerone will remove the Matterhorn Mountain peak from its packaging. Toblerone, a mountain-shaped chocolate made from Swiss milk with honey and almond nougat, was first sold in Bern, Switzerland’s capital city, in 1908.

Toblerone sparked controversy in 2016 when it changed the design of the chocolate bar to space out the distinctive triangular chunks in order to cut costs. After much backlash, the company reverted to its original form two years later.

The pyramid-shaped bar, which resembles an Alpine peak, will have its label updated and will include its founder’s signature, according to its creator. The image of the 4,478m (14,692 ft) mountain will be replaced by a more generic summit, according to Mondelez. Since 2017, strict rules regarding “Swissness” have been in effect.

They state that national symbols may not be used to promote milk-based products that are not manufactured entirely in Switzerland.  Apart from milk-based products the law states that for other raw foods is at least 80%.

In a statement to the BBC, Mondelez explained that it was shifting some production overseas in order to respond to increased demand worldwide and to grow Toblerone brand for the future. The new packaging will feature a “distinctive new Toblerone typeface and logo  as well as the inclusion of the founder, Tobler’s, signature.