New Zealand is going to enforce new food labeling regulations aimed at safeguarding consumers health, particularly those with severe allergies. Vincent Arbuckle, the deputy director-general of New Zealand Food Safety, announced that in collaboration with Food Standards Australia New Zealand, comprehensive measures have been put in place to ensure that all packaged foods are labeled in plain English, with a special emphasis on highlighting potentially life-threatening allergens.

Key features of the new standards include:

1. Clear Allergen Identification: Any common allergens with the potential to cause severe reactions must be highlighted in bold within the ingredients list. This measure aims to make it easier for consumers to identify allergens and make informed choices about the products they purchase.
2. Specific Nut Information: Manufacturers will now be required to provide more specific information regarding the types of nuts present in their food products. This heightened level of detail is intended to assist individuals with nut allergies in avoiding products that may pose a risk to their health.

According to Arbuckle, approximately 8% of New Zealanders suffer from food allergies, with some experiencing life-threatening reactions. The spectrum of allergic reactions can vary from mild symptoms such as swelling, hives, and vomiting to more severe manifestations like anaphylaxis, which can be fatal if not promptly treated.

Importantly, the new labeling standards will apply to all food products packaged from the enforcement date onward. However, food items packaged before February 25 will be allowed to be sold without adhering to the updated labeling requirements for the next two years or until their expiration date, whichever comes first.

This initiative underscores New Zealand’s commitment to prioritizing consumer safety and providing greater transparency in food labeling. By implementing these rigorous standards, authorities aim to reduce the risk of accidental allergen exposure and ensure that individuals with severe allergies can confidently navigate food choices, thus promoting public health and well-being across the nation.

A guide to retail food labelling: https://www.mpi.govt.nz/dmsdocument/2965