To make balanced diets accessible to people all over the world, Nestlé announced that it will strengthen its industry-leading marketing practices. The new rule will be implemented globally starting on July 1, 2023. One of the first food and drink businesses to voluntarily adopt such stringent standards is Nestlé.

The business will voluntarily limit its marketing to children under the age of 16 while continuing its long-standing initiatives to support families in adopting a nutritious diet and way of life. Direct marketing of candy, ice cream, and water-based beverages with added sugars to children under the age of 16 is prohibited.

The Access to Nutrition Index has given Nestlé external recognition for its sector-leading responsible marketing practices, and it encourages other businesses to propose similar policies to promote children’s well-being.

Children and young teenagers are given a strong foundation for creating a healthy lifestyle. Over 80 million children have gained knowledge about nutrition through our Nestlé for Healthier Kids program and various nutrition campaigns like “adopt a fruit, adopt a vegetable,” “cook together,” and “healthy food for the future.”