Cadbury cites “fans’ changing taste buds” as reason for discontinuation; Fans express disappointment and sadness

Shoppers across the UK are expressing their dismay as they discover that Cadbury has discontinued one of its popular Easter treats, the Dairy Milk Egg ‘n’ Spoon. The announcement was made by Cadbury nearly a year ago, but many fans are only now realizing the upsetting news in the lead-up to Easter 2024.

The Dairy Milk Egg ‘n’ Spoon, introduced in 2013, featured four chocolate eggs filled with either white chocolate or milk chocolate mousse. Accompanied by two small plastic spoons for scooping out the soft filling, the Easter treat had gained a loyal fan base over the years.

Cadbury attributes the decision to discontinue the Egg ‘n’ Spoon to “fans’ changing taste buds.” A Cadbury spokesperson stated, “Our Cadbury Dairy Milk Egg ‘n’ Spoon cartons have been discontinued to reflect our fans’ changing taste buds. However, we have some great new treats to try.”

The news comes as part of a series of changes in Cadbury’s chocolate lineup, including the discontinuation of the peanut caramel crisp chocolate bar in November. Additionally, Cadbury recently faced backlash for a “last resort” decision to increase the prices of some of its chocolates leading up to Easter 2024.

Fans, expressing their disappointment on social media, have described the discontinuation as the “worst day of my life” and are sharing their fond memories of the beloved Easter treat. Some are just discovering the news as they prepare for the upcoming Easter celebrations.

While Cadbury has introduced new products, such as a white chocolate Creme Egg Easter egg, loyal fans of the Dairy Milk Egg ‘n’ Spoon are finding it hard to cope with the loss of the cherished Easter treat. The discontinuation serves as a reminder of the evolving landscape of confectionary preferences and leaves fans hoping for the possibility of a nostalgic return in the future.